Part of the Foundation Board’s citation was as follows: “Margareta Friman’s research, which primarily focuses on consumer and transportation psychology, has generated extensive national and international attention. She has been widely published in scientific journals and is often invited to speak at conferences".

Alongside her high publishing rate, Margareta Friman is engaged as an expert both within and outside academia, and has been highly praised by external evaluators for her work as a director and manager of the Service and Market Oriented Transport Research Group (SAMOT) at Karlstad University.

The scholarship was awarded by the Håkan Frisinger Foundation at a seminar held on April 1 in the Palmstedt hall of Chalmers University of Technology. Volvo Research & Educational Foundations (VREF), the University of Gothenburg and Chalmers will organize a seminar in connection with the award ceremony.

The scholarship was presented by the Håkan Frisinger Foundation at a seminar held in Swedish. The seminar was attended by a one hundred participants coming from institutions, universities, companies and communities.

• Time: 1 april, 2015, from 13.00 -17.00
• Place: Palmstedt hall, Chalmers Kårhus, Chalmers University of Technology, Chalmersplatsen 1, 412 58 Gothenburg, Sweden

Link to the presentations:

• Margareta Friman ”Vardagsresor och livskvalitet”  
• Tommy Gärling ”Kan hushåll förändra sitt bilresande?”
• Bo Edvardsson ”Tjänstelogik och tjänsteinnovation”
• Ulrika Bokeberg ”Forskning: en förutsättning för kollektivtrafik i framkant”
  
  

Programme of the seminar (draft) done in Swedish

• 13.15-13.30 Welcome
• 13.30-13.45 Award Ceremoni
• 13.45-14.45 Vardagsresor och livskvalitet
  Prof. Margareta Friman, Karlstad University
• 14.45-15.15 Coffee break
• 15.15-15.45 Kan man förändra hushålls bilresande?
  Emeritus Prof. Tommy Gärling, Göteborgs University
• 15.45-16.15 Tjänstelogik och tjänsteinnovation
  Prof. Bo Edvardsson, Karlstad University
• 16.15-16.45 Forskning: en förutsättning för kollektivtrafik i framkant
  Ulrika Bokeberg, Kollektivtrafikdirektör, Västra Götalandsregionen
  
• 16.45-17.00 Discussion and Conclusion
  
  

About the invited guests:

• Tommy Gärling, Emeritus Professor of Psychology at the University of Gothenburg and visiting professor at the University of Karlstad, researchers within Samot.His research interests include applications of behavioral research on judgement and decision making to travel behavior.He is currently involved in project aimed at determining how daily travel influences affect (stress, relaxation, well-being).
• Bo Edvardsson, Professor and Founder, CTF-Service Research Center and Vice Rector,Karlstad University, Sweden. His research includes new service development and innovation, customer experience, complaint management, service eco-systems and transition from product to service in manufacturing.
• Ulrika Bokeberg,MA Economics -97, has worked within the transport sector since she graduated.  For eight years as a consultant with cost-benefit analyses, socio-economic analyses as well as project management for infrastructure projects for major engineering companies such as KM and WSP. Projects included international development projects for Sida and regional projects, mainly for the National Road Administration. Since 2005, Ulrika has worked for Region Västra Götaland, first at the department for Regional development. Since 2011, she works as the director of the Regional Public Transport Authority (PTA) and is responsible for leading the organization towards the goal of increased market share for public transport.
  Västra Götaland covers 49 municipalities and the public transport system, consisting of buses, boats, trams and trains drives the equivalent of twelve laps around the world every day.