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BRT Webinar nr8: Emotional Travel - Recording now available
This session of BRT webinar was presented by presented by Jinhua Zhao, September 20, 2016. Slides and/or video are now available.
The seemingly mundane chore of travel is laden with emotional and social meaning. Emotional associations-like pride, loneliness, annoyance, pleasure, and stress-accompany travelers and can influence behaviors beyond time and cost considerations.
The webinar will present a few examples of the human emotions underlying travel behavior, including car pride, car dependence, implicit social bias in mode choice, and emotional responses to bus waiting times. These research projects aim to bring psychology, sociology and neuroscience to bear on travel behavior and embed emotion in transportation system and policy design.
Jinhua Zhao is the Edward and Joyce Linde Assistant Professor of Transportation and Urban Planning in the Department of Urban Studies and Planning at MIT. He holds Master of Science, Master of City Planning and Ph.D. degrees from MIT and a Bachelor's degree from Tongji University. He studies i. the behavioral foundation for transport policies, ii. public transit management using information technology, and iii. China’s urbanization and urban mobility. Prof. Zhao directs the urban mobility lab at MIT and co-directs the Transit Lab at MIT.
Details:
Event: Emotional Travel: Role of Social Psychology in Shaping Mobility Decision
When: Tuesday 20th September 2016
To know more about the events proposed by BRT-ALC, please visit :
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The Volvo Research and Educational Foundations (VREF) inspires, initiates and supports research and educational activities through the Future Urban Transport Programme - How to deal with the complexity of urban transport (FUT).
Our Vision: Sustainable transport for equitable access in urban areas
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